Determining the price is a crucial part of the listing process.  We use the most current sales data and our strong knowledge of the current market to help you determine the appropriate price range for your home. This data must be analyzed and the unique factors of your home considered. Our years of market experience give us a very valuable perspective and crucial information to share with you.

Pricing a property for sale is both science and art. It is science in that current market information and the sale price of comparable properties must be considered. In most cases similar property sale data is available, but since no two properties are exactly alike, it is important to evaluate the differences and consider them in pricing. The art form aspect of pricing is more difficult. It reflects the particularly appealing attributes of a property and is hard to quantify. Agent experience with buyers’ reactions to certain property characteristics is crucial in evaluating this aspect of pricing, as is preparation of the property for the market, and in some cases going beyond the norm in getting a property market-ready. It is all well worth the work!

Properties that are properly prepared for the market and priced in the right range for that property will sell within the normal market time or even sooner in some cases. Agents who are working with ready buyers – buyers who have been looking and know what they see and its value – will find a well-prepared and well-priced home and show it to their ready buyers. Our job is to give you the information you need to set the price for your property and to get your property in front of these agents. Your job is to price the property correctly using the information we compile for you to review and to get the property ready for the market, again with our advice and assistance