Marketing VS Advertising - The Marketing Plan
One part of our listing process is to formulate a plan for marketing your property. Buyers search for properties in multiple ways. Our goal is to have your property marketed in a variety of ways so that we have the greatest probability of grabbing the interest of a possible buyer and getting them to contact us to see your property….or contacting their agent if they have one.
Because we know that the sale of our properties result from many different forms of marketing we are constantly analyzing the effectiveness of our marketing and working to have visible, recognizable marketing in the most valuable places. When you see our distinctive signs or our distinctive logo in our print advertising, you are seeing our marketing campaigns at work. Our distinctive color property brochures, direct mail cards and flyers are marketing. Newspaper and magazine advertising is another part of our marketing program. This internet site is a crucial part of contemporary marketing.
If your property does not sell within the expected time period, we will start from ground zero and re-analyze and re-position your property for marketing. Frequently this involves multiple steps, from a new price analysis, through property preparation. We are patient and willing to work with you throughout the process, knowing that our success means your success and satisfaction.